Seth Johnson was named Director of Athletics Marketing and Promotions in June 2014. Johnson transitioned into the administrative external relations team after he spent the last five seasons as the Bonnies’ women’s swimming coach.
In his role, the 2005 St. Bonaventure graduate is responsible for supporting all revenue-generating areas with a focus on men’s basketball ticket sales. He assists with game day operations for all sports and helps to coordinate the department’s special events and community outreach initiatives.
Prior to taking over the St. Bonaventure women’s swimming program, Johnson worked at Olean High School for four years as the aquatics director and an assistant coach for the boys and girls swimming teams.
In the summer of 2008, Johnson worked in marketing for the Jamestown Jammers baseball club of the New York-Penn League. Johnson holds a master’s degree in sports administration from American Public University.
Johnson was one of the top swimmers in St. Bonaventure history. He is the former school record holder in the 50 yard freestyle (20.45), a mark he held from 2001 until 2012. Johnson was a two-time all-conference swimmer, including his freshman season when he was named the Atlantic 10 Most Outstanding Rookie. In his four Atlantic 10 Swimming Championships, Johnson captured 14 gold medals, including two in the 50 free.
A native of Frewsburg, N.Y., Johnson and his wife Cindy (deVries), who is also a 2005 St. Bonaventure graduate, reside in Olean with their children Landon, Micah, and Quinlan. Johnson has three siblings who also have graduated from St. Bonaventure -- Anneli, Cael, and Asa. His brother Thad will be a senior at SBU in 2015-16 and is a member of the baseball team.