St. Bonaventure Athletics Unveils Social Media Hub
ST. BONAVENTURE, N.Y. – The St.
Bonaventure Sports Information staff announced on Thursday
comprehensive enhancements to all of its social media platforms,
including the development and implementation of a social media hub
to house all accounts in one easily-accessible location.
All of St. Bonaventure’s 14 Division-I teams now have their own unique Twitter and Facebook accounts, allowing fans, players, recruits and family members to connect in a previously unknown manner.
The Twitter accounts have been streamlined so that each sport has a similar handle name, as each will start with “Bonnies,” followed by the sport name or abbreviation, depending on length of the sport name. For example, the baseball Twitter handle – previously @StBonasBaseball – is now @BonniesBaseball. Men’s basketball – which previously did not have a Twitter account – is now @BonniesMBB.
Facebook pages have been set up for each sport as well and streamlined in a similar fashion. All pages begin with “St. Bonaventure,” followed by the sport name. For example, men’s soccer can be found by searching “St. Bonaventure Men’s Soccer.” The lone exception to this is softball, which remains “Bonnies Softball.”
To easily view all of the changes and alterations, the Sports Information Department has established a social media hub, which can be found by clicking here and is also available via a button on the home page of GoBonnies.com.
On the webpage, each sport has a button leading to its respective GoBonnies.com homepage, Twitter and Facebook accounts. Each sport prominently features a Twitter widget which provides the most up-to-date news without even having to visit the Twitter page.
The page also includes buttons which will take fans directly to SBU Athletics YouTube channel, GoBonniesTV. This channel, just beginning its third year of existence and already with nearly 215,000 views, houses more than 350 videos encompassing all sports, ranging from interviews to highlights to special features.
Playlists for each sport have been created to make it easier for fans to access their favorite videos, and the YouTube channel links to all the new Twitter accounts, unifying St. Bonaventure social media cohesively.
The streamlining of social media is the latest initiative spearheaded by Sports Information Director Jason MacBain to help unify the St. Bonaventure Athletics brand.
“Social media is an integral facet of our lives more than ever before, and it’s important for us to serve each of our constituents differently,” MacBain said. “These improvements allow for unforeseen insight and access into each team so that current players and families, friends, alumni and recruits of each program can remain in contact more easily than ever.
“It was also vital for us to change all the Twitter handles and Facebook pages to similar names to protect the integrity of the brand,” MacBain continued. “Previously there was no consistency with our social media accounts, making us look disorganized and creating a difficult environment for fans to search for us. These changes will alleviate those issues.”
In addition to the tactical changes in social media, MacBain has also developed a social media guide so that language displayed throughout all the Twitter and Facebook platforms is similar. To further compliment the accounts, backgrounds and cover photos for all sports have been changed and depict a sharp, clean and consistent brand message.
A button linking to Bonnies All-Access is also featured within the social media hub. Last season, for the first time ever, Bonnies All-Access provided live video coverage of all home men’s and women’s basketball games free of charge. Now it is available and easy to find for all Bona fans.
Fans are encouraged to follow each Twitter account and “LIKE” the Facebook pages to receive breaking news, special offers and in-depth information of each team throughout the year. Fans are also reminded to continue checking back to GoBonnies.com as new enhancements and changes will continue to be made to better the viewing experience.