2012-13 St. Bonaventure Basketball Slogan: “No Sleep ’Til Brooklyn”

ST. BONAVENTURE, N.Y. – St. Bonaventure Athletic Department officials unveiled the winning slogan for the 2012-13 basketball seasons on Tuesday: “No Sleep ’Til Brooklyn.”

The winner of the contest is Patrick Didas, father of SBU freshman Cody Didas, whose suggestion was chosen from a list of more than 80 nominations.

The “No Sleep ’Til Brooklyn” slogan is derived from the 1986 hit single by the Beastie Boys. It encapsulates the tireless effort needed to be put forth by the men’s and women’s basketball teams and their fans to reach the 2013 Atlantic 10 Championship at the brand new, $1 billion Barclays Center in Brooklyn.

Didas’ slogan will be used across multiple mediums, including print ads, TV commercials and radio spots – among others – throughout the season.

The top 12 teams in the newly-formed 16-team A-10 on the men’s side advance to the A-10 Championship, which will be held entirely at the Barclays Center. The first three rounds of the women’s tournament will be held at Saint Joseph’s University before the championship game is played at Barclays. It will be the first women’s basketball game played in the state-of-the-art arena.

This marks the second year in a row that fans have had the opportunity to select the basketball slogan. Last season’s extremely popular “Defining Our Legacy” slogan came to fruition as the men’s team won its first A-10 Championship title and the women’s squad went undefeated in the A-10 and advanced to the Sweet 16.

Fans were encouraged last week to submit their suggestions via email or through St. Bonaventure’s social media platforms (Twitter: @Go_Bonnies and Facebook: GoBonnies), and department officials thank all fans for their creative ideas.