St. Bonaventure Athletics Announces #Unfurl as Official Hashtag

St. Bonaventure Athletics Announces #Unfurl as Official Hashtag

ST. BONAVENTURE, N.Y. – Fans of St. Bonaventure University Athletics may have noticed something showing up more and more in Bonnies social media postings: The use of the #Unfurl hashtag.

With the start of the 2017-18 athletic seasons, St. Bonaventure Athletics formally announces #Unfurl as the official hashtag for the department.

To those who have been a part of the campus community, the word holds special meaning. The new hashtag is derived from the St. Bonaventure University fight song, "Unfurl the Brown and White."

Authored by Father Claude Kean, O.F.M., who composed the music and Father Isidore O'Brien, O.F.M., who composed the words, the song first became a part of St. Bonaventure culture in 1931. An issue of The Bona Venture from October 1931 states that "the new song, with its pleasing melody and marching tempo, had a popular reception and bids fair to take a prominent place on the St. Bonaventure song sheet" after debuting on campus that month.

After originally being a song played at football games on campus, Unfurl the Brown and White became a fixture at St. Bonaventure athletics events.

The first national radio broadcast from a college or university took place in Alumni Hall on campus at St. Bonaventure, where the SBU band and Glee Club performed the song in 1936.

The usage of the #Unfurl hashtag is a nod to both our history and the passion students, alumni and members of our campus community have for St. Bonaventure University. It is just another part of our history that sets St. Bonaventure apart, makes it unique and a place close to the hearts of all who have spent time here.

As St. Bonaventure student-athletes compete to #Unfurl the Brown and White following victories this season, we encourage our fans to use the hashtag to show their Bonnies pride.

"Unfurl the Brown and White"
 By L. G. O'Brien and C. R. Kean

  Unfurl the Brown and White
  Into the breeze;
  Snow of the mountain height;
  Brown of the trees!
  Emblem of loyalty
  Manhood and might,
  We love thy shining folds 
    of Brown and White!

  Hark! The trumpets are calling,
  Drums like thunder resound;
  Feet in rhythm are falling--
  Armies shaking the ground!
  Rise to the march
  Fill the sky with a throaty cheer--Rah!

  Unfurl the Brown and White
  Into the breeze;
  Snow of the mountain height;
  Brown of the trees!
  Emblem of loyalty
  Manhood and might,
 We love thy shining folds 
    of Brown and White!